Travel Gear that Moves With You.

The Journey is More Important than the Destination

Viaggio, a travel gear company that prioritizes both function and fashion for people who want to move around comfortably and look good doing it.

As a student gearing up for a semester in Italy, I wanted clothes that I could move comfortably in, packed light, and looked professional. I wanted to match the business casual style of most European everyday wear, without sacrificing comfort or suitcase space. With this idea in mind, I created Viaggio. For the Logo, I used a play on the laundry care symbol of “Do Not Dry Clean“, and incorporated dashed lines to evoke road markings.

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Themed Mini-Land Concept

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Teavana x Save the Bees Branding Campaign